AI coaching for dealerships

The coach that hears every deal.

SalesDrill listens to BDC and service calls, showroom and service-drive conversations, and web chats. It finds the moments that make or lose the deal, then trains every consultant, advisor and BDC rep with AI role-plays built from your playbook.

01 — Signal

Every channel on the rooftop.

Managers coach from the few calls they happen to overhear. SalesDrill covers the phone, the floor and the web, so coaching is based on what really happens.

CH-01

Phone calls

BDC, sales and service calls are transcribed and scored. We flag missed appointments, unanswered price questions and callers transferred one time too many.

CH-02

Showroom & service drive

Our small IoT listening device sits on the sales desk or the service write-up lane. It captures the face-to-face conversations no phone system ever records.

CH-03

Website & chat

We read web chats and digital retailing sessions to see where shoppers stall. Chat agents and bots both get coaching on what to say next.

02 — Teardown

One showroom visit. Six moments.

Here is how SalesDrill reads a 14-minute visit. Each marker is a moment where the deal moved. Select one to see what was said and what to coach.

Up · midsize SUV · lease return · exampleDeal momentum 0–100

03 — Engine

Behavior change, not slide decks.

Training videos teach facts. SalesDrill changes how your people sell, write up and talk to customers, one practiced conversation at a time.

1

Listen

Calls, the floor and web chats are captured securely.

2

Score

AI rates rapport, discovery, objections, tone and pace.

3

Recap

The rep gets a recap. The manager gets one coaching priority.

4

Drill

The rep practices that exact moment with an AI customer.

5

Track

Goals tie each skill to close rate, CSI and gross.

04 — Role-play

Lose the deal in practice. Never on the lot.

Build scenarios, customer personas and scoring rules from your own playbook and brand. Reps talk out loud with an AI customer. Pick a persona.

05 — Departments

Every desk in the store.

Variable ops, fixed ops and F&I each get their own scenarios and scorecards.

Variable

Sales floor

Meet and greet through the write-up.

  • Needs discovery and budget
  • Trade-in asked early
  • Test drive and commitment

Variable

BDC & internet

Turn leads into shown appointments.

  • Speed and first question
  • Price questions without dodging
  • Firm appointment, confirmed

F&I

F&I office

Menu presentation that customers trust.

  • Full menu, every deal
  • VSC and GAP objections
  • Compliant disclosures

Fixed

Service drive

Write-ups that build trust and hours.

  • Walkaround and multipoint
  • Recommended work with evidence
  • Wait or loaner, promise time

Fixed

Service BDC

Fill the drive without overbooking.

  • Recall and due-service calls
  • Declined work follow-up
  • Status calls handled once

Fixed

Parts counter

Retail and wholesale customers.

  • Availability and ETA
  • Accessories at the right time
  • Hand-off to service

06 — Interfaces

Reps drill. Managers coach.

Rep app

Five minutes a day

Consultants, advisors and BDC reps practice on their phone between ups and get instant feedback.

DRILL 12 / 30STREAK 12D
Internet lead · Jordan"Another store is $1,200 less."
Why should I drive to you if they're cheaper?
Fair question. Is their price out the door, with the same add-ons?
AI FEEDBACKGood. Now set the appointment: offer two times today.

Manager console

Who to coach today

Sales managers and service managers get a ranked list with the clip to review.

Example data
Marcus T. · salestrade-in not asked on 6 of 9 ups
Coach today
Priya S. · service advisortire recommendations shown with photo, up 3 weeks
Check in
Leo R. · BDCtop appointment-show rate · share his opener
Share clip
Ana G. · F&Imenu skipped on cash deals
Coach today
Rapport
82
Discovery
71
Objections
54
Next step
61

07 — Revenue

Your playbook, measured in gross.

Load your sales and service process. SalesDrill turns each step into scored behaviors and practice scenarios, then shows which skills move your numbers, store by store.

↑

Close rate

More ups and calls end in a sold unit or a set appointment.

↑

Appointment show

BDC reps set firm times that customers keep.

↑

CSI

Better conversations show up in surveys and reviews.

↑

Hours per RO & PVR

Advisors and F&I managers present with confidence.

↓

Ramp-up time

Green peas practice real ups before their first shift.

↓

Turnover

People stay when they feel coached and see their progress.

Privacy

We coach behavior, not people's private lives. SalesDrill analyzes conversations securely and looks at tone, pacing and communication. Personal information such as card numbers is removed before analysis.

Book a demo

Hear what your customers hear.

We'll score a sample of your real calls and showroom conversations and show you the three coaching moments worth the most gross.

Or email us: sales@salesdrill.ai